SearchPerks and – Microsoft Marketing


Recently I came across this TechCrunch article about the efforts from Microsoft to push their Live search engine and I was surprised by how bad they can be about their marketing. Now I don’t know if their purpose with Live is to conquer the world or just get a piece off Google’s search cake, but they obviously don’t do what’s right to attract people to it.

When I visit SearchPerks, this new service of theirs where you get coupons for using Live, I come across a page telling me to install Internet Explorer 6.0 or higher. Are we still in the twentieth century? A company like MS does not support different browsers? The only reason I can see for making such a bad move would be that they want to integrate Live with IE. Now, as far as I can remember, trying to force users to use IE by integrating it in Windows cost them a sum. Why they still think that forcing users use something (not giving them another option) is the way to go, I don’t know. I’ve defended Microsoft many times, although most of the people I know hate them. But still, sometimes they do things that are beyond me, beyond my level of comprehension and common sense.

Now, you can say I’m not a normal user, I’m a developer. So despite all the hardship and difficulties I actually open up Internet Explorer and go to SearchPerks. From what I can see, I have to actually download an application that counts the searches I make with Live, in order to collect tickets. I also have a limit of 25 per day. Well I don’t know about the rest of the people, the normal ones, but I refuse to switch a browser, sign up and download an app, then use a worse-than-regular search engine and collect tickets till April, so that I can get a t-shirt (yay) free. Come on, MS, is this today’s marketing?

Thanks for reading.